https://onecontact.com.mk/job/detail/remote-demand-generation-manager

Responsibilities

• Develop and execute demand generation strategies to drive lead generation and customer acquisition across paid, organic, and outbound channels.
• Build and refine mailing lists; launch targeted, value-driven email campaigns that educate and convert, using automated nurture flows and personalized content.
• Manage the full campaign lifecycle — from ideation and planning to execution, optimization, and reporting — with a focus on audience engagement and pipeline impact.
• Optimize the marketing funnel and improve conversion rates by leveraging data-driven insights and testing strategies across touchpoints.
• Create and launch high-converting landing pages with compelling messaging and strong UX to capture and convert leads.
• Utilize marketing tools (e.g., Unbounce, HubSpot, Mailchimp) to streamline workflows, track performance, and automate marketing processes.
• Set up and manage marketing flows including drip campaigns, retargeting sequences, and lead scoring models to support scalable demand generation.
• Track, analyze, and report on performance metrics such as web traffic, campaign ROI, funnel drop-off points, and conversion rates using tools like Google Search Console, Ahrefs, and other analytics dashboards.

Must-Have Skills

• 3–5+ years of hands-on demand generation experience in a B2B SaaS or services company.
• Proven success building and scaling lead generation campaigns that drive measurable revenue.
• Strong copywriting skills for email marketing, landing pages, and LinkedIn/social media content.
• Proficiency with tools like HubSpot, Mailchimp, Instapage, and other campaign management platforms.
• Strong analytical skills with experience optimizing marketing performance based on CAC, CPL, and funnel data.
• Able to work independently and collaboratively with founders, sales, and GTM teams.
• Capable of end-to-end campaign ownership: strategy, execution, tracking, and refinement.
• Comfortable with A/B testing, attribution modeling, and using data to guide performance decisions.

Nice-to-Have Skills

• Experience running A/B and multivariate tests to optimize conversion rates.
• Knowledge of SEO best practices, keyword strategies, and content marketing.
• Familiarity with email automation workflows and lifecycle marketing strategies.
• Understanding of CRM systems and lead management processes.
• Ability to design visual content using tools like Canva or Adobe Creative Suite.
• Experience with social media advertising and influencer outreach campaigns.
• Basic knowledge of HTML and CSS for website editing/customization.
• Familiarity with project management tools such as Trello, Asana, or ClickUp.

Qualifications

• Bachelor’s or Masters degree in Marketing, Business, Communications, or a related field — or equivalent practical experience.
• Demonstrated ability to generate leads through digital campaigns and report on full-funnel performance.
• A strong portfolio or examples of marketing campaigns, landing pages, or content that delivered measurable impact is a plus.

Working Hours

• Monday - Friday 9 AM - 5 PM ET